6 minutes; 1 minute each for summary and bold text. 1-minute Summary The Past: SEO focused on keywords. Now: The technical breakthroughs that produced LLMs like ChatGPT emerged from 2017 tech Google invented and then implemented in its core ranking algorithms, which means that by deploying customized SEO “GPTs” that Read more…
5 minutes; 2 minutes for Overview and bold text. Overview This is the third in a series of posts about AI/LLMs at DISC. Here are the first and second. 8/16/24 Advisory: See DISC’s service, Deploy Your LLM Professional “GPT.” This 3.5 minute video, How To Create Custom GPTs For Beginners, Read more…
3 minutes; 1 minute for Overview and bold text. Overview My first AI/LLM blog post explains how AI/LLMs work, shows that they will replace many managers while enabling competent adopters to prosper, and outlines strategies. The hypersonic pace of change–literally by week–buttresses that post’s thesis. This second post further articulates Read more…
9 minutes; 2 minutes for Overview’s “gist” and bold text. Overview You need to read this. I mean it. Yes, it’s long (9 minute read, ~30 with linked docs), but so are your days of work now totally impacted by the emerging superintelligence penetrating all facets of business and life. Read more…
DISC pays you monthly in perpetuity for referrals who become clients. It often requires of you little more than a 3-minute email of introduction.
Here I aim to coin the term “Medium Data” and explain why it can achieve higher ROI than Big Data
During about a week in February ’16, Google removed Adwords PPC ads from the right side of desktop search results (mobile never had them). More importantly for your SEO performance than for your PPC, Google also added a slot to the ads on top, for a total of 4. This Read more…
Recently I’ve had a front row seat to a seemingly good PPC firm ripping off a client. It is a vivid case within the all too prevalent trend of bad PPC firms that hurt the reputation of the whole search marketing industry and drain cash and opportunity from clients. In Read more…
In the early 2000s I raised hackles among my peers at a major conference when I asserted that pushing monthly retainers for SEO was unnecessary and thus ethically suspect. Back then, SEO was much more a one-time job than it is now. These days SEO, like most marketing, requires at Read more…
Ten years from now, old-timer SEO pros will look back to the 2000 to 2020 years–the late infancy of the web–with relief that the labyrinthine complexity of technical SEO is a thing of the past. We will focus more on using persuasive words and designs that pertain to searchers’ wishes. Read more…