The hospital’s website rocks, but who the heck will be holding the scalpel over your anesthetized body? Likewise, a search marketing firm can sport a fantastic website, employ great sales people, be led by a luminary (who used to do the actual work), but success for your website depends entirely Read more…
In previous posts I discussed how to allocate investments in SEO, and DISC’s head PPC guy, Dale Webb, recently posted on determining your ideal PPC budget. Here, I try to help you understand that if you spend too little in monthly PPC management, you will pay more in click costs Read more…
If you decide to do SEO in-house, what tools should you use? Companies create SEO tools for link bait, leads, and cash flow if the tool is for sale. Those incentives have spawned literally thousands of SEO tools and scores of tool suits, both free and paid. How can you Read more…
You’ve climbed a mountain of information by which to decide how much to invest in SEO. Now you’ve got to pay for it. What are typical payment plans? When is it worth hiring in-house, and what are the pros and cons of doing so? One SEO payment plan that I’ve Read more…
Uh-Oh!: This post has lots of numbers and is not chatty, fun, or easy to read. It is intended for marketing managers who really want to figure out what to invest in SEO. You can read just the bold text for a quick overview. My post two weeks ago broached Read more…
So you’ve decided that you want the free, relevant traffic delivered by SEO, but how much should you invest? That’s one of the toughest questions you’ll ever have to answer, for it asks you to predict the ROI of SEO vs. all other web marketing. By mining in-house and industry Read more…
My upcoming article in Visibility Magazine, “Revenue Share Deals in Search Marketing,” explains the pros and cons of such deals, but here I want to focus on a less numerical and more social facet of the mutual win. The Social Pay-Off Revenue share deals span at least a year, and Read more…