One topic that has been heavily debated over the years is the extent to which PPC can “cannibalize” SEO. When you already have a top ranking organic listing, does it make sense to also pay for an ad to appear right above or next to it? Let’s consider the most Read more…
Last week, in Dominate search results using Google Merchant Center Part 1, we looked at a sample search results page in Google, and pointed out that over half the viewable area was dominated by listings that came directly from the Google Merchant Center. We illustrated to e-commerce site owners the importance Read more…
The Google Merchant Center is one of the biggest no-brainers in advertising. It always provides a boost in relevant traffic, often an instant, very significant boost, and there are no click charges.